Here’s a simple, indispensable truth for digital success in the upcoming decade: Fulfilling business-driven digital initiatives demands the simultaneous application of design thinking, creative thinking and analytical thinking. The factors: growing number of digital technologies, demand for quick results (competitive pressure), rising cost of labor, and cross-departmental coordination and collaboration to pull together rapid results. The most effective means...

The recent proverbial iCan assertion of “let’s make an iPhone app” never ceases to amaze me. More and more, anyone armed with an idea and a Mac can build an app for the iPhone; how apps like “The Stupid Test”, fart simulators, and breasts of the day top the charts while ultimate combo apps and super-productivity apps lay toward the bottom of the rankings delivers one important message- the seemingly best ideas in the world may end up...

A 2008 Forrester study concluded that 91 percent of [surveyed] executives said that customer experience is either critical or very important to their companies. However, companies struggle with developing a digital strategy that promotes an effective and seamless customer experience. Time and again, I have seen information architects and user experience leads struggle with creating a disciplined approach to maximizing the customer’s online experience. The...