Multidisciplinary Thinkers
Here’s a simple, indispensable truth for digital success in the upcoming decade: Fulfilling business-driven digital initiatives demands the simultaneous application of design thinking, creative thinking and analytical thinking. The factors: growing number of digital technologies, demand for quick results (competitive pressure), rising cost of labor, and cross-departmental coordination and...
Read MoreThe iPhone App Frenzy
The recent proverbial iCan assertion of “let’s make an iPhone app” never ceases to amaze me. More and more, anyone armed with an idea and a Mac can build an app for the iPhone; how apps like “The Stupid Test”, fart simulators, and breasts of the day top the charts while ultimate combo apps and super-productivity apps lay toward the bottom of the rankings delivers one...
Read MoreCreating the Optimal Online Customer Experience
A 2008 Forrester study concluded that 91 percent of [surveyed] executives said that customer experience is either critical or very important to their companies. However, companies struggle with developing a digital strategy that promotes an effective and seamless customer experience. Time and again, I have seen information architects and user experience leads struggle with creating a disciplined...
Read MoreVisual Communication for Interactive Project Managers
The golden rules of project management must be coupled with the new collaborative approach and tools of the digital age in order to successfully complete interactive projects- on time and budget. The tools of trade for enterprise-grade system integration projects such as linear Excel spreadsheets, verbose Powerpoint presentation decks, and PERT & GANTT charts that resemble chutes &...
Read MoreDreamed, or rather, Living the Dream of Social Media
Justin Timberlake, Britney Spears, Lady GaGa, Flo Rida, and…Susan Boyle? What do they all have in common? For one, they all have videos on YouTube that have over 25,000,000 hits. Only Susan Boyle, however, managed to capture over 50,000,000 views and 10,000 diggs within, get this, just eight days. Susan Boyle, the Britain’s Got Talent sensation who shocked the world with her...
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